Email Marketing

Email Marketing

Email marketing, as its name suggests, involves using email to promote your business or brand. It may seem outdated, but email marketing is far from obsolete. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025. With billions of active email accounts […]

Factors That Influence Social Media Engagement

Factors That Influence Social Media Engagement

Social media is a powerful tool that allows us to communicate, share information and interact with one another in ways that were not possible before. This powerful tool can be used effectively for marketing. Social media is a part of your life now, whether you like it or not. Social media platforms have become the […]

Email Signature Definition, Importance, and Goal.

Email Signature Definition, Importance, and Goal.

It is essential to make a strong first impression and leave a lasting mark that will keep your brand at the forefront of a customer’s mind. This should be a top priority in marketing. The lasting impression your brand makes reinforces awareness, cultivates strong relationships, secures return clients, and solicits new ones – it’s the […]

Targeted email marketing: definition, steps and benefits

Targeted email marketing

You can improve your response rates by targeting your email marketing. By better segmenting your audience and optimizing your list, you can increase contact rates. Email marketing is still one of the most effective strategies when it comes to digital marketing. However, not all email marketing campaigns are successful. Run a targeted email marketing campaign […]

Social media marketing vs. traditional marketing

Social media marketing vs. traditional marketing

Marketing has always been an important part of business, but it’s never been more important. In today’s digital world, marketing your business is more about building your brand online than it is about advertising. And such is social media marketing vs. traditional marketing. While there are many differences between the two, social media marketing is […]