ATTRIBUTES OF A HIGH-QUALITY BACKLINK

ATTRIBUTES OF A HIGH-QUALITY BACKLINK

Backlinks from other websites are one of the most important signals to search engines that your website is credible. When you link to another website on your website, you increase your website’s credibility in the eyes of the search engine, which encourages search engine crawlers to link to your website. Backlinks, or inbound links, are […]

3 LINK BUILDING STRATEGIES TO GET BACKLINKS

LINK BUILDING STRATEGIES TO GET BACKLINKS

Strategies are higher level in that they outline the scope of the plans, whereas tactics are more micro and often focused on smaller steps. So the strategy sets you in the right direction, and the tactics kind of define how you get there. When it comes to link building, there are three main strategies to […]

WHAT IS LINK BUILDING, AND WHY IS IT IMPORTANT FOR SEO?

Importance of link building for SEO

Link building is arguably the most important and most challenging SEO strategy. It can be defined as the process of getting other websites to link to a page on your website, and these hyperlinks are called backlinks. While the end result might make sense conceptually and seem simple, the part that most people don’t understand […]

HOW TO OPTIMIZE A PAGE FOR A KEYWORD

HOW TO OPTIMIZE A PAGE FOR A KEYWORD

Think of a page as an online brochure and think of Google as your best customer. Google wants to see your website as informative and as helpful as possible before it can rank your page higher. Google wants to provide accurate information to searchers, so it can rank your page higher if your website offers […]

On-Page SEO: what it used to be and what it is today.

On-Page SEO: what it used to be and what it is today

On-page, SEO is simply the practice of optimizing web pages to rank higher in search engines, and it revolves heavily around optimizing pages for search intent. On-page optimization also involves creating and optimizing HTML tags like titles and Meta descriptions. Now, if you have been exposed to the practice of on-page SEO, then it’s pretty […]