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Social media marketing: The easy way out

Creating a social media account for your business is simple – just pick a name and add a nice picture. The hard part is creating a compelling profile that gets followers interested and talking. But this is where you need to understand the fundamentals of social media marketing.

With the rise of social media, it has never been easier to share your knowledge and products with the world and get instant feedback in return. However, with so many social networks, it can be hard to know which ones you should be using.

Should you be using Twitter and studying up its ever-changing algorithm? Is Facebook the way to go? Or maybe you should focus on YouTube and Instagram. Should you be using Linkedin, Pinterest, or Reddit? Which one is more helpful? Should you be focusing on a blog? How do you stay on top of it all?

Social media is all about immediate satisfaction. Your viewers are looking to consume content quickly to keep up to date on breaking news and the latest trending topics. They simply don’t have the time or patience to sit through a lengthy video.

What is Social Media Marketing?

Social media marketing is the use of social media platforms and websites to connect with your audience, build your brand, promote a product or service and drive website traffic.

Social media marketing has five core pillars with which you can achieve your goals. These five core pillars include

  1. Strategy
  2. Planning and Publishing
  3. Listening and engagement
  4. Analytics and reporting
  5. Advertising

There is a range of tools that help businesses get the most out of any social media platform, for example, VideoReel.

With VideoReel, you can create gorgeous-looking animated short videos for your social media and ads using 100s of easy-to-edit templates on the cloud. It has never been easy creating videos for ads and social media.

All you have to do is choose from the over 175 fully customizable video templates with animation, text, images, background, and easily edit them as you like on the cloud.

It also has a Camtasia-style timeline-based video editor with which you can easily customize, add your logo, add color, add text to your videos, and instantly create and download or share your video.

Social Media Marketing Basics

In the previous decades, it is easier to see an occasional business profile. However, in the present day, social presence is an expectation for businesses, and 80% of marketers rely on social media to raise brand awareness.

The following list of social media marketing basics can help get your presence off the ground if you are starting from scratch.

  1. Research Your Target Audience
  2. Pick your social channels
  3. create your account
  4. Follow fellow businesses, brands, and prospects
  5. Define your content strategy
  6. Create your content calendar
  7. Publish Content Regularly
  8. monitor your mentions and notifications
  9. Interact with fans and customers
  10. Find your brand voice
  11. Promote your social channels
  12. Monitor your social presence for growth.

As a blogger or YouTuber, VideoReel is perfect for you. It helps you turn your blog post into a short educational video to share on any social media channel. You can also use it to repurpose your old YouTube video and create a fresh new video to publish and reach a new audience.

Creating awesome videos for your social media marketing is the way to go, although it may not be easy, especially for newbie’s. Nevertheless, with Software’s like VideoReel, you can easily and quickly create your sensational animated video to promote your services, offers, or websites.

Emeka Okorie

Emeka is a microbiologist, a content creator and an affiliate marketer. His marketing style centres around SEO traffic and list building.

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