Are you amongst those who are not sure why video marketing matters? This celebrated approach has lots of benefits, which I will be happy to share with you. Video marketing is a great way to promote your products and services and build your brand. It’s the number 1 ranking way that video marketing sites do well on the web. You can get your content ranked at the top of YouTube and Google, which helps your video get noticed and viewed by the right people. And here, I will be showing you the benefits of video marketing.
- Boost conversion rates
- Increase Revenue
- Influence Customer Decisions
- Builds Trust and Credibility
- Helps Improve Your Website Ranking
- Increase Traffic
- Meet the Need of the People
Now let us explain each one of these benefits of video marketing.
Boost conversion rates
According to research by the Aberdeen group, video users have 34% higher web conversion rates and 27% higher click-through rates. Also, including video on a landing page can increase conversions by 80%, according to research by HubSpot. Watching a compelling presenter in a video can cause a visitor to convert into a lead or a lead to convert into a customer and absolutely influence buying behavior as opposed to simply reading the same information alone.
Increase Revenue
Using video marketing is an excellent way for companies to increase their revenue. Research from the Aberdeen Group has it that marketers who use video year-over-year are growing company revenue 49% faster than those who don’t. Conveying the right emotions through video is a powerful selling tool.
Influence Customer Decisions
Using video in your headline can increase open rates and decrease the rate of un-subscription. Video in an email leads to an over 180% increase in click-through rate. According to Forbes, 90% of customers say that product video helps them make buying decisions, 64% say that watching a video makes them more likely to buy, according to Animoto. According to HubSpot, 97% of marketers say that video has helped increase user understanding of their product or service.
Saying that it’s easier to watch a video than sit and read text is a fact, especially if you’re demonstrating how to use your product or express something that you can’t get across with the same impact through the written word. Videos can also serve as built-in tutorials or testimonials, depending on the angle you’re going for.
Builds Trust and Credibility
Video enables you to connect with your viewer and earn their trust. It is a way to create a personality for your company and your brand. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. 90% of users say that product videos are helpful in the decision process. According to research from Moz, embedding a video into a page or post nearly triples the average number of linking domains.
Helps Improve Your Website Ranking
Search engines love contents that engage their viewers. The amount of time a visitor spends on your page after arriving from a Google search (Known as dwell time) can impact how high you appear in results. Nothing entices more numerous and more extended page views quite like a video. If you put your video on YouTube and your website, your visibility and opportunity to show up in search greatly increases. If you promote your video via social media, it enhances your chances of been found.
According to data from Mist Media, the average internet user spends 88% more time on a website that contains a video. Also, HighIQ says that, on average, websites that include video have a two-minute longer dwell time compared to those that don’t.
Websites that use video effectively increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. 55% of search results for keyword searches in the U.S. contain at least one video, as reported by Search Metrics. So simply having a video increases your chances of appearing in the SERPs and can make you a more desirable click.
Increase Traffic
According to research from Aberdeen Group, video users enjoy 41% more web traffic from search than non-users. Video marketing is only growing in scope, and your imagination only limits you. From creating a how-to video to using Facebook live, there is a wide range of opportunities for you to choose from. It’s not just for the big brands anymore; everyone should be getting on board with video.
Meet the Need of the People
Consumers use a variety of methods when they are considering buying something and want to research their options. Using a search engine, visiting a company’s official website, looking at review websites, and watching videos are some of the top tactics consumers use. Video could be incorporated into every one of these places, thereby giving your brand a better chance of convincing the consumer.
92% of mobile video consumers share videos with others. People prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs) in this age of viral videos. Given you the chance to have some fun and show what your company is all about.
In conclusion, video marketing is an effective way to reach out to a broad audience and improve your brand by creating a positive image of your company. It shows your company as a progressive company with a modern approach to business. In this day and age, video is a must-have content on your website. It establishes a better connection between you and your customers. It can be a great way to showcase your company, improve your brand and reach a wider audience.
The Benefits of video marketing can not be overemphasized because video marketing is a great way to engage your audience, tell your story, and grow your business. It’s been proven to significantly impact your website traffic, social media exposure, and brand exposure.
