Why animation in this era of digital marketing and strategy

There are many reasons why people make animations in this era of digital marketing and strategy. Some do it as a creative outlet, others do it for fun, and the rest do it to make money. Animation involves using your creativity and imagination to combine pictures, sounds, and videos to make something that moves, exciting and fun.

There are many different ways to create animations, but the majority of animation (animation by definition) in this era of digital marketing and strategy, is done using computer graphics, from video clips to GIF’s, from Flash to HTML 5. Each has its benefits and drawbacks in terms of the final output.

One of the biggest challenges for any business today is the competition. How to stand out? How to capture the audience’s attention? How to make a difference in the viewer’s mind? The answer is animation. For ad agencies and creative teams, spending on animation is an excellent investment because animated films have a stronger emotional connection with the audience and make the information more memorable.

It is also true that if you make animated films, you have to create them with a budget. However, animated films have very high durability. Moreover, children often watch them to significantly impact children’s minds. It is worth mentioning that animation is not used in all companies’ advertisements, although it is a commonly used technique in different advertisements. There are different animation types in the advertisements used in a company’s products. Animation is the most used nowadays and is becoming a trend in the sector of marketing and advertising for the following reasons:

  1. To grab attention.
  2. To keep audiences engaged.
  3. Communicate quickly and concisely.
  4. Gain understanding.
  5. Make a lasting impression.

What is animation?

The word “animation” originally described the art of creating life-like images from a series of drawings. Today, animation refers to the process of bringing a series of images and videos into a cohesive whole. An animated graphic can be as short as a few frames or a lengthy video with dozens or hundreds of frames.

The term “animation” is bandied about all over the Internet in various contexts. Most people think of animated GIFs, but there are other types. Web animations are not the same as traditional animation, though they do have some similarities in that they don’t show a single image from beginning to end.

What is animation used for?

Animation, in the digital world, is used for many purposes. They include

  • Stage Shows

Theatres and opera houses are very expensive to build and maintain. The animation is less expensive to build and maintain, and it can be projected on any surface to grab the attention of your audience. It is a fun and dynamic way to deliver your message.

Stage Show Animation
Photo by pregoria mae from pexels
  • Cartoons

Making cartoons with animations is more effective at grabbing the audience’s attention to convey necessary information. In the era of fast-paced digital marketing and strategy, where every moment is accounted for, the animation is a great way to break the monotony of the day. As consumers are always on the go, with little time for a long, detailed read, an animated video is a quick and engaging way to communicate and get your message across. Cartoon animated videos are more than just entertainment; there’s a message to every piece of animation created.

Cartoon Animation
Photo from by skitterphoto from pexels
  • Entertainment

The entertainment industry is a multi-billion dollar industry. The use of animation in entertainment is growing by the day, with animated movies becoming more and more popular. Animation has become an integral part of the entertainment industry, being used on various television and film platforms. The use of animation has expanded from the entertainment industry to other industries such as the automotive industry, health care, and retail.

Entertainment Animation
Photo by chris from pexels
  • Gaming

The use of animation in gaming was a revolutionary idea that changed the entire gaming industry. The world of online gaming is filled with exciting, addictive, and immersive experiences. Before animation, game developers had to rely on a significant factor in making games successful- good storytelling. If a game was not good at telling a story, it was doomed to fail.

Animation is the only way to allow a game to truly come to life. It’s not as simple as an image and a few words; it’s an experience where people can be immersed in the content. Putting this story together with animation gives the animation a new level of usability and makes it cost-effective.

Gaming Animation
Photo by mentatdgt from pexels
  • Education

Animation plays a vital role in education as it makes complex concepts easier to understand. Understanding visualized material is more straightforward than reading information from paper-based instruction.

For example, consider the concept of a pump. When you push down on the pedal, air is released into the tire, increasing the distance the wheel rotates. If a wheel rotates, it is an indication that the wheel is functioning properly. When the wheel rotates smoothly, it gives a pleasant riding experience.

Education Animation
Photo by cottonbro from pexels
  • Business

Communication, Business Presentations, and Digital Marketing are on the rise. Animation is the way to go, especially when you have something to show on your website or explain something; animation will do an excellent job for you. People can understand the process and enjoy it because of the simplicity of animations, just like in the case of 2d animation commercial ads.

Animation helps build a story, and it’s a great way to explain an idea. The proper animation is used to create a positive reaction in a story. So for a business, marketing, and brand, this is a great way to capture their audience’s attention and allow you to convey the message you want to your audience and give them the feel of who your brand is and what you’re about. It’s compelling, especially when presenting your brand to the customers or viewers. It can help your viewers or customers to know about your product in a better and easier way.

Business Animation
Photo by cottonbro from pexels
  • Filmmaking

The use of animation in filmmaking has grown by leaps and bounds in the past several years. Animation is no longer restricted to kids’ films, as it is being increasingly used in films of all genres. It is probably being used more in films than ever before. And why not? Animation is an incredibly versatile art form, and if you are a filmmaker and want to convey an idea, you can use it.

If you want to tell a story, animation is the easiest way to do it. It’s the fastest way to convey the message, and it makes everything easier to understand. Animation has already helped a lot in digital marketing. We can create a content video with this. It has some unique effects. It is one of the best ways to attract more views.

Filmmaking Animation
Photo by cottonbro from pexels

How to make animation?

We know how important it is to know how to make animation, especially if you want to create a video worth watching. There are many ways to do this, and it doesn’t matter how you approach the art. The most crucial factor is to make sure your video is entertaining, which is not that hard to do.

That is why we created this writing guide, to help you make sure that your animation is worth watching. Follow the steps below to make a good animation video that is worth watching:

Step 1: Choose a powerful animation software/maker.

Step 2: Pick a template for your animated video.

Step 3: Animate and synchronize your content.

Step 4: Add a music track or voice-over.

Step 5: Publish, share and download your animated video.

Best animation software recommendations

Animation is an incredible way to bring your product to life, but it’s not for everyone. If you’re the average Joe, then the idea of learning a complex programming language and a bunch of other tools will seem overwhelming. Luckily, in this era of digital marketing and strategy, the tools you need to create animation are more accessible than you think.

With the animation software’s below, you can create professional-looking animations that work on your website, social media channels, and anywhere else you want to use them.

  1. Adobe Animate
  2. Animaker
  3. Singing
  4. Renderforest
  5. PowToon
  6. K-3D

What is the best way and where to sell your animation?

Before you can market your animation product, you need to start marketing your animation. Show people what you can do so they can visualize your work. You can do that in the following ways:

  1. Sell on your site
  2. Sell on Amazon or iTunes
  3. Sell on Vimeo
  4. Having Merchandize

The world has changed a lot since the days of old. Technology has evolved significantly over the past decade. The entire world has grown in size and become smaller through the use of mobile devices. Animation has evolved from simple touch screen interfaces to rich media, motion graphics, video, and audio. All of this has led to a new era of marketing, where the use of animation is critical.

In conclusion, animation is the future of digital marketing. It’s not a question of if, but when. After using animation in marketing, you will track sales conversions and the changes in your customers’ behavior. It will help improve your quality of sales leads and will be a great way to create your digital marketing strategy.

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Emeka Okorie

Emeka Okorie

Emeka is a microbiologist, a content creator and an affiliate marketer. His marketing style centres around SEO traffic and list building.

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